Be part of the 2014 Wiser Living Exhibit

Be Part of Wiser Living at the Minnesota State Fair!


Wiser Living – 2014 Flyer

Wiser Living – 2014 Exhibit Concept Mock-Up

Wiser Living – April 24 Mill City ICC Event Flyer

WHO is Wiser Living?

Wiser Living is an award-winning exhibit presented by the Minnesota State Fair, in partnership with Aging Services of Minnesota and Older But Wiser Living. Together, we invite agencies and businesses to partner with us to showcase smart solutions for serving the growing needs of older adults and caregivers.

WHAT is Wiser Living?

Wiser Living is designed to help consumers, caregivers and the general public become “wiser” about the many products and services available in our communities to maximize independence and choice as we age. The exhibit also features a “Front Porch Stage” with daily speakers, demonstrations, entertainment and more to attract fairgoers and provide additional opportunities for public education. The Minnesota State Fair is a very effective way to reach thousands of potential customers in a short period of time, offering creative ideas and helpful resources to support our common journey of growing older and caring for others.

WHERE is Wiser Living?

Wiser Living is located on the outside of the 4-H Building on the fairgrounds. The exhibit will double in size for 2014! We also have an active website that accompanies the exhibit year-round (updated by July 1 for 2014 fair season.)

WHEN is Wiser Living?

Wiser Living at the Minnesota State Fair will take place August 21 – September 1 in 2014. The exhibit is open from 9 a.m. to 9 p.m each day.

WHY Wiser Living?

The “Baby Boom generation” has hit its peak.  More than ever, “boomers” feel the pinch of both aging themselves along with caring for aging parents. People age 65 and older will double in Minnesota over the next 15 years (660,000 today to 1.3 million by 2025). More people will want and need to “age in place,” often with chronic health conditions, and will benefit from getting wiser about solutions they can use to age well and more easily care for others at home.

Join us in 2014 and showcase YOUR great services and products to nearly 1.8 million fairgoers!

Let us know of your interest here. Additional information and registration materials will be emailed to you.   Have additional questions? Call or email Michelle Witte at 651-402-3184 or